You’ve seen it happen. A creator posts a video raving about a $90 serum or a $200 pair of sneakers, then asks followers to comment a spec...
You’ve seen it happen dozens of times without thinking twice. Someone posts “DM me if you want the link” on a brand’s sponsored content, ...
There’s a scene playing out in the comment sections of Instagram and TikTok that would make a traditional bargain hunter’s head spin. A s...
You’ve seen it a hundred times. A TikTok creator unboxes a $200 standing desk or a $150 skincare set that looks like it costs four times ...
You’ve probably scrolled past a post from a small skincare brand announcing a new serum, only to notice the comments are a chaotic wall o...
You have likely seen it happen under a viral unboxing video. A creator posts a fifty dollar earbud review, and within an hour, the commen...
You have probably scrolled past a TikTok or Instagram post where the comments are suddenly flooded with plus signs, specific usernames, o...